Monday, September 21
1926 Pontiac Series 6-27
The 1926 Pontiac was the result of General Motors Chairman Alfred P. Sloan's marketing strategy of an automobile for "every purse and purpose" in which he created a distinct hierarchy from Chevrolet to the Cadillac. Oakland was charged with producing the new car because the market for expensive 6 cylinder cars had been "soft" for several years and Sloan believed that Oakland dealers would benefit from increased show room traffic with the offering of a lower-priced 6 cylinder model. The only failure of Sloan's plan was that the Pontiac didn't prevent Oakland from going under; the company officially became Pontiac in June 1932.